Are You Where You Want To Be? A Time for Review This is the time when many individuals and companies take time to review business and personal events year-to-date. This reflection is used as an opportunity for evaluation, and the basis for future planning. When doing this partial year review, consider close scrutiny of your customer base, and keep in mind the well-known 80/20 rule. I'm sure most of you know the basis for this rule, but for those who may not, I'll briefly explain. This rule states, 80% of your company's revenue, is generated by 20% of your customers. So, why not take this time to look at your customer base? Determine the "20% customers". These are the customers who should be receiving 80% of your marketing efforts, time, and energy. They are the backbone of your business. Where You Are vs. Where You Want To Be The shortest distance between two points is a straight line. We learned this rule in geometry class. Unfortunately, life and business doesn't always take the most direct path toward a desired endpoint... Want to read the complete article? Sign up for our free newsletter today and get immediate access to our complete library of articles, substantial product discounts, pre-release product information, seminar registration discounts, and more. After successful newsletter registration, an article access link will be sent to your registered email address.

West Coast Office - Headquarters 655 Lewelling Boulevard, #443 San Leandro, CA 94579 (510) 352-2121

Kennette Reed & Associates contactus@kennettereed.com

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